Shareable Advertising

Commissioned by Dalston-based Game Space Ltd to promote its new initiative of selling titles over the counter in its video game-themed bars, SpecialGun created two bespoke comedy shorts featuring larger than life versions of the bar’s staff and patrons.

The films satirised the sometimes ludicrous nature of the games business by conflating some of its more outlandish revenue-driving strategies with that of running a pub, and the result was funny, shareable assets that delivered 25 times more video views than the average on their social channels.